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Digital Marketing: how to achieve Website Sales fast....
From Branding to Personalization
The advertising standard for many years has been Branding; flooding consumers with ads on TV, Radio and in newspapers, magazines and movies.
Over time, people got blind to those ads, and used (and still use) the TV commercial breaks to go to the toilet or get a beer.
Newspaper and magazine ads are closer looked at, but are still bulk-marketed; with one ad fitting all.
Nowadays, TV, movie and magazine content is online; 24/7 available, "on demand", personalized and ubiquitous (at any place, also on the smartphone).
This presents tremendous opportunities for advertisers.
Ads can be focussed now per user community, time of day, country, language, demographics, and, most important, location.
How to reach the ideal customer and get maximum advertising ROI
Global EMarketing Solutions uses 3 means to reach potential customers in an ad campaign.
These 3 means can be used separately, but work best together, as they complement eachother in time;
we call it the Digital Marketing Triad.
In the Digital Marketing Triad (see the logo at the top of the page),
there are 3 timelines involved regarding website ranking and ROI:
- Increase your Website Sales in 2 weeks, via Pay Per Click.
Price: $2450 usd. Target: Top5 ranking in 2 weeks.
The main PPC (Pay Per Click) platform used by most advertisers is Google Adwords.
Google Adwords allows campaign targeting in any language, any country (even city),
at any time-window per day, for any budget on Google.com, Google local, and many Google partner (Google Display Network) sites.
Ads can be in textform, picture format, or video format.
Campaigns can be set up in less then 2 weeks (allowing 1 week for competitor and keyword analysis).
Ads can run on any specified top position in the google "sponsored links" section.
ROI of correctly set up adwords campaigns can be as little as 3 months.
We created over 400 adwords campaigns for our customers, since 2003.
We also created over 50 YSM (Yahoo Search Marketing), and a dozen of MSN Adcenter PPC campaigns.
Greatest advantage of PPC is that a top ranking ad can be achieved for thousands of keywords.
In using SEO or SMO, only a few dozen keywords can be targeted (see below).
- Rank your Website in the top in 3 months, via Organic SEO
Price: from $1180 usd. Target: Top10 ranking in 3 months.
SEO (Search Engine Optimization) is applied by us since 1997 on more then 200 websites.
Using the latest SEO techniques (white hat only, obeying Google's Webmaster Guidelines)
we can get a website in the top10 in Google in about 3 months, for a dozen of keywords.
The SEO work includes competitor, SWOT and keyword research, and requires several
page content (and metatag coding) changes, as well as backlink requesting and anchor text optimization.
Total effort involved for a small business website is about 1 month work, with 3-4 months re-ranking time by the search engines.
ROI of a correctly set up SEO campaign is about 1 year.
Benefits of SEO are longterm, but scaling is small, as it only can involve a few dozen keyphrases.
If you require top ranking for hundreds (or thousands) of keywords you need PPC.
- Protect and Promote your Brand within 1 year, via Social Media
Price: $2960 usd. Target: Integrated Brand promotion in 1 year.
SMO (Social Media Optimization) is applied by us since 2009 on a dozen client websites.
SMO is all about Online Reputation Management, Branding and customer feedback management.
DELL.com is a good example; they use "crowd sourcing" to get customer feedback for potential new product releases.
Social "group buying" has also become popular fast.
For 2011/2012, we recommend using Twitter, Facebook, LinkedIn, Youtube and Google+.
Where LinkedIn is all about creating and maintaining company credibility,
Facebook is more about a casual-style presentation, and Twitter about a "cocktail-talk" approach.
YouTube is an excellent platform to show product or user manual releases.
Benefits of SMO are not so much lead & sales related, but more customer service and company perception related,
showing one's brand, online service, and managing/protecting a company's online reputation.
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What our clients say:
"Global eMarketing Solutions did a splendid job of understanding our business model and requirements to
devise a series of highly effective online paid search campaigns. More commendably this was executed within a
strict time frame and budget. The resultant ROI from these campagins has been well up to expectations."
Hasan Makansi, E-Commerce Manager
www.Bayt.com
"When we first contacted Global EMarketing Solutions - their response was received within hours!
All correspondence was dealt with in a professional and excellent manner.
Most importantly.... they lowered our click through costs (approx 50%) and increased targeted visitors by
about 50% - a win win situation!
We operate in the fiercely competitive environment of mail order ink cartridges and with the help of
Global EMarketing Solutions were able to significantly increase our operating profits!"
John Pickering, CEO
www.Eezytrade.com
Global EMarketing Solutions has been doing a tremendous work for us. They’ve always responded very quickly
to all our requests and questions, 7 days a week and with a high level of professionalism. And, more importantly,
they’ve produced excellent results, with an extremely competitive price – maybe the lowest in today’s markets.
We can only recommend it to anyone seeking to boost his or her sales through a pay-per-click campaign”
Sylvain Frochaux, COO
www.StraightFromTheLab.com
"The work done by Global EMarketing Solutions was first rate.
The thorough analysis of our existing Adword campaigns combined with their understanding of how the various systems,
especially Google operated allowed them to develop a plan that not only increased traffic to the site but also
helped us to lower costs."
Jacob Robfogel, VP
www.Educasian.com
"Global EMarketing Solutions has been great. They took me under their wing
and explained in lay mans terms what was required. They lowered our click
through costs through Google Adwords and have given us more clicks for
less money. Global EMarketing Solutions have been professional and have
increased our business whilst saving us money."
Charles Dwyer, MD
www.EdenrockVilla.com
"I have worked with Global EMarketing Solutions on 3 marketing campaigns for my business,
each being quite varied. Their work has been very valuable to us, and they always keep the clients interest
and objectives as priority #1. One of the most important attributes for me was the reliabilty and promptness when
working, replying to requests which was excellent. I have already recommended them to other business friends,
who need these specialised skills."
Dennis Cons, CEO
www.Faraway.co.th
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