|
PPC Professional Optimization Plan |
PPC Time-Material
Interim Plan |
PPC Small Business
Year Plan |
PPC Enterprise
Year Plan |
|
Plan Description |
Fast track Development & Upgrade plan for existing as well as new PPC campaigns
|
Interim Maintenance plan for Startup PPC campaigns with a daily budget spend <$50
|
Maintenance yearplan for PPC campaigns with daily a budget spend between $50-$200
|
Maintenance yearplan for PPC campaigns with daily a budget spend >$200 |
|
Time needed to implement |
2 weeks |
Interim maintenance solution; can start any time |
Can start immediately after Professional Plan is done first |
Can start immediately after Professional Plan is done first |
|
Fine Tuning |
Daily during 6 weeks |
Depending on Time & Material used |
Daily during 1 year |
Daily during 1 year |
Workload
(manhours spent per item are between () )
.
.
|
-Competit.research(8)
-Keyword research(8)
-Landingpage optim(4)
-SEO/PPC rept(16)
-Campaign creation(4)
-Ad split testing(4)
-PPC fine tuning(22)
|
-Daily tuning(6)
-Monthly report(10)
.
.
.
|
-Daily tuning(5-10)
-Weekly reporting(6)
-Monthly report(10)
-CPA scenarios(2-4)
-Landingpage tuning(2)
.
|
-Daily tuning(15-30)
-Weekly reporting(8)
-Monthly report(14)
-CPA scenarios(4)
-Landingpage tuning(4)
.
|
|
Manhours spent (see "Workload" details above) |
44 (campaign creation) plus 22 hours tuning=66 |
12-20 month (depending on T+M allocated) |
25-32 per month (depending on account size) |
45-60 per month (depending on account size) |
|
Hourly fees |
$37/hour for cam-
paign development |
$27/hour for campaign maintenance |
$27/hour for campaign maintenance |
$27/hour for campaign maintenance |
|
Total Fee (=Manhours spent * hourly fee) |
66 hrs * $37= $2450
(one time fee) |
Average 16 hrs * $27= $430
(monthly fee) |
28 hrs * $27= $750
(monthly fee) |
52 hrs * $27= $1450
(monthly fee) |
|
Monthly Fee
NB: the margin per conversion can be negative;
if we do not reach a certain nr of conversions, we pay you back |
Not relevant; it is a 2 month duration project |
Minimum monthly fee of $325 |
Fixed monthly fee of $750 or
10% of monthly ad spending plus an agreed margin per PPC conversion
|
Fixed monthly fee of $1450 or
5% of monthly ad spending plus an agreed margin per PPC conversion
|
|
Guarantees (*)
|
1: Ad posit 1-3
2: CTR >3%
3: CPC <50% maxbid
|
Guarantees are open to negotiation,
Depending on T+M used. |
1: Ad posit 1-3
2: CTR >3%
3: CPC <50% maxbid
|
1: Ad posit 1-3
2: CTR >3%
3: CPC <50% maxbid
|
|
Targets (**)
|
1: Lead Conv >10%
2: Sales Conv >2%
3: SE rank in top10
|
Targets are open to negotiation,
Depending on T+M used. |
1: Lead Conv >10%
2: Sales Conv >2%
3: SE rank in top10
|
1: Lead Conv >10%
2: Sales Conv >2%
3: SE rank in top10
|
|
Max # keywords (***) |
50000 per PPC account (***) |
50000 per PPC account (***) |
50000 per PPC account (***) |
250000 |
|
Max # PPC campaigns |
25 per PPC account |
Depending on T+M used |
25 per PPC account |
100 Guarantees are open to negotiation,
Depending on T+M used. |
|
Covered PPC Platforms (Adwords, YahooSM, Adcenter) |
1 |
1 |
1 |
all 3 |
|
FREE addition of new (related) PPC campaigns after project start: |
1 |
Depending on T+M used |
5 |
10 |
|
PPC Stats Reporting |
Every day during week 1-2, then every week, from week 3-8 |
Every 7 or 30 days, depending on T+M allocated |
Every 7 days, plus extensive monthly report |
Every 7 days, plus extensive monthly report |
|
Click Fraud detection & prevention |
Y |
Y |
Y |
Y |
|
Google Analytics install & analysis |
Y |
Y |
Y |
Y |
|
Landing page optimization & quality score tuning |
Y |
Depending on T+M used |
Y |
Y |
|
24/7 Helpdesk support |
Y |
Y |
Y |
Allocated Team |
|
Minimum subscription period |
Not relevant |
1 month |
3 months |
3 months |
